Grassroots Golf

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Grassroots Golf

Investing in sport for a better future.

A Drive for Diversity

We are dedicated to driving sustainable growth that creates a better future for everyone. This begins with the work we do to enable smarter trade and extends to all the communities in which we operate.

We help individuals, communities, societies and ultimately nations to grow and prosper. We are working to build a better future and our long-standing investment in sport is just one of the ways we do this. Our investment in golf helps to bring the sport to new audiences; irrespective of gender, age, economic status, nationality or ability.

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Our Partnership with Emirates Golf Federation

Through our partnership with the EGF, we’ve been able to bring new people, both players and fans, into the sport and develop existing talent across the UAE.

Our partnership with the EGF dates back to 2015. In this time our investment has focused on the National Junior Development Program as well as the senior men’s and women’s national teams. As a result of this support, the EGF has since produced players that have represented the UAE at the:

Youth Olympic Games
Asian Games
World Amateur Team Championships
Pan Arab Championships
GCC Golf Championships
We believe sport should be accessible to all, therefore we are developing a new golf program for people with additional needs – aimed at using the sport to drive happiness and inclusion amongst young individuals with Intellectual Disabilities (ID).

The Golfers with Determination program is a three-year initiative launching in September 2019, which will identify, recruit and support 10 young people with ID, helping them build confidence, integrate with the community and develop social, cognitive and physical skills through golf.

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