Changing the Perception of Water

Changing the perception of water

Changing the perception of water

Considering a way forward

Water is crucial for life on Earth and vital for our well-being. Businesses, including ours, can play a significant role in changing how water is used and ensuring its ecosystems are safeguarded through a more holistic approach to water management in the face of climate change.

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Source-To-Sea: Integrated Water Management

Land-based activities have impacted freshwater ecosystems, aquifers and the health of the ocean for millennia, with serious implications for human health and well-being. Water bodies are highly connected; the improper use of water in one location has impacts in another, which should be considered for integrated water management.

The Sustainable Blue Economy

A ‘Blue Economy’ encourages the responsible use of ocean resources, benefitting economies and livelihoods while preserving ocean and marine ecosystem health. Expanding both the definition and understanding of a blue economy to include freshwater and community water-related activities presents new opportunities for a better-rounded approach to water.

Water and Climate Action

The trade sector stands as testament to how climate, nature and water action are intertwined, each influencing the other. Water is not only impacted by our changing climate, but can also present us with solutions for building climate adaptation and resilience, preserving ecosystems, and encouraging biodiversity.

Water, Sanitation and Hygiene (WASH)

Water-related challenges possess the power to either stabilise or destabilise peoples, often serving as a root cause for social disruption. With extreme weather events on the rise due to climate change, communities risk displacement and other threats to health. WASH facilities must be improved in the regions most vulnerable to climate change to reinforce the climate adaptation gap.


The annual economic value of water and freshwater ecosystems is estimated to be US$58 trillion – equivalent to 60% of global Gross Domestic Product (GDP) (World Wildlife Fund, 2023)

Only 7% of all MPAs are located within one kilometre of the world’s urban centres. The conventional placement of MPAs rarely address the protection of urban waters against cumulative human impacts from cities.

As per the United Nations, approximately 40% of global jobs are linked to water-dependent sectors like agriculture, fishing, and tourism (UN Water, 2016).

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