SOUTHERN BRAVE
A NEW CHAPTER IN OUR CRICKET STORY
In 2026, DP World joined forces with Southern Brave, marking our first entry into The Hundred and the next chapter in our global cricket story spanning the ICC, DP World ILT20, Delhi Capitals and more, while strengthening a relationship with Southampton that stretches back decades.
DP WORLD JOINS THE HUNDRED
The Hundred is a fast-paced, 100-ball cricket competition featuring eight city-based teams from across England and Wales. Bringing the men’s and women’s games together on the same stage, the competition combines world-class talent with a format designed to bring new audiences to cricket.
Our partnership with Southern Brave marks DP World’s first entry into The Hundred and strengthens an established global cricket portfolio. Today, our partnerships span the International Cricket Council, the DP World ILT20, the DP World Asia Cup, Delhi Capitals Men’s and Women’s teams, and other leading cricket properties around the world.
The partnership also builds on DP World’s longstanding connection with Southampton. We operate the UK’s third-largest deep sea container terminal in the city, handling around two million TEU annually, with a commitment to Southampton extending through to 2047.
Through the partnership, DP World will feature on the front of the Southern Brave Men’s and Women’s match jerseys, bringing our brand to one of the UK’s leading cricket competitions and supporting both teams on the same stage.
and Delhi Capitals through to our Beyond Boundaries Initiative with Sachin Tendulkar.
The Hundred and partnering with Southern Brave was the natural next step to expand
our portfolio in Europe. Our best partnerships have always grown into something bigger
than sponsorship, and we see the same potential here.
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