DUBAI FITNESS CHALLENGE
As a global leader in smart trade and logistics, DP World is proud to partner with the Dubai Fitness Challenge in support of the city’s vision to cultivate a healthier and more active society.
This partnership reflects DP World’s deep-rooted commitment to employee wellbeing and community engagement. By championing initiatives that promote physical health and mental resilience, we not only empower our workforce but also contribute meaningfully to the quality of life in the communities where we operate. Through DP World’s active involvement in Dubai Fitness Challenge, we reinforce our belief that a healthier society is a more productive, connected, and future-ready one.
The Dubai Fitness Challenge is a flagship, city-wide initiative launched in 2017 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai. Held annually for one month, the Dubai Fitness Challenge inspires residents and visitors to commit to 30 minutes of physical activity for 30 consecutive days, helping to embed a lasting culture of health, wellbeing and active living across the emirate.
Since its inception, the Dubai Fitness Challenge has grown into one of the region’s most impactful wellness movements, bringing together communities, government entities and private sector partners to transform the city into a hub of accessible, inclusive fitness. The programme features a diverse calendar of free and paid events, fitness villages including the DP World Fitness Village Kite Beach and mass participation activities designed to encourage people of all ages and abilities to move more and live healthier lives.
DP World is proud to play a key role in supporting this initiative. As title partner of Dubai Ride, the Dubai Fitness Challenge’s flagship cycling event, DP World helps enable thousands of participants to experience Dubai’s Sheikh Zayed Road in a unique, car-free environment. DP World is also an associate partner of Dubai Run, further reinforcing its commitment to promoting active lifestyles and community wellbeing.
Through its partnership with the Dubai Fitness Challenge, DP World continues to support Dubai’s vision of becoming one of the world’s most active cities, whilst championing healthier, more connected communities for generations to come.
JAFZA CUP
The Jafza Cup presented by We One is an annual corporate cricket tournament that brings together companies from across Jebel Ali Free Zone (Jafza) for a month of friendly competition and community engagement. Organised by DP World and held at the We One Community Cricket Ground in Mina Jebel Ali.
The 2025 edition is the largest to date, featuring a record 64 teams. Running as part of the Dubai Fitness Challenge, the Jafza Cup champions health, wellbeing, and teamwork, and has quickly become a key fixture in Dubai’s corporate sporting calendar.