Brand Transformation
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    DP World, a globally recognized leader in comprehensive maritime-oriented supply chain solutions, has taken another significant stride in its logistics network expansion by introducing a new operational unit in Turkey. This strategic initiative is dedicated to providing top-tier Grade A facilities that optimize operations for DP World's esteemed customers within the Turkish market. Simultaneously, this endeavor will play a pivotal role in nurturing trade and economic growth across the expansive region, known for its intricate connections to the Marmara, Aegean, and Black Seas. Operating under the banner of DP World Logistics Turkey, this division stands as a cornerstone within DP World Logistics Europe's overarching strategic framework. Central to DP World's operational philosophy is the seamless integration of intermodal connectivity and the strategic co-location of logistics facilities, industrial spaces, and port operations. This approach consistently amplifies supply chain efficiencies, resulting in reduced costs and heightened operational efficiency for our esteemed clients across global markets. Rooted in the dynamic region along the Marmara Sea, DP World Yarimca operates as a central commercial nexus, facilitating trade interactions between Europe and Asia, with an impact that resonates far beyond. Our pioneering logistics division, established within this strategically positioned landscape, serves as a catalyst, propelling Europe's economic advancement on multiple fronts. To further enhance our capabilities, we are pleased to announce the incorporation of both bonded and non-bonded warehouse facilities in Istanbul and Kocaeli. These facilities are poised to elevate our offerings, providing even greater flexibility and value to our clients as they navigate the dynamic landscape of international trade.

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  • Sustainability
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Brand Transformation

Date: 11/10/2021

DP World is on a journey of global business transformation to deliver end-to-end supply chain solutions to cargo owners. The profile of our business is changing rapidly, with game-changing digital innovations, the announcement of our significant acquisitions of Syncreon and Imperial Logistics and continuing infrastructure development in our core ports and terminal business.

Now more than ever, it is imperative that our brand evolves to support the businesses giving our stakeholders a clear and compelling picture of who we are, what we do and where we are going. With world attention focused on Expo from 1st October 2021, it provides an unparalleled opportunity to launch our new global visual identity.

We are launching exciting changes in the ways we present ourselves including our brand architecture to represent the structure of our business. We are repositioning ourselves to build DP World into a truly global brand. A new more disciplined masterbrand structure will ensure that all businesses are now clearly identified as part of the DP World family.

Our new visual identity will represent the most visible signs of the changes which are transforming our business:

it will signal change, modernity and a sense of the dynamism that inspires DP World.

it will bring global consistency and coherence across our diverse businesses, products and services

it will emphasise the ‘connectedness’ between our businesses which enables the promise of end- to-end logistics solutions and supports the repositioning of our brand.