Sultan Ahmed Bin Sulayem, Group Chairman and CEO of DP World
Our vision revolves around intelligent logistics, reducing costs and creating value, and the new platform will contribute towards realising that vision.
Sultan Ahmed Bin Sulayem, Group Chairman and CEO of DP World
Dubai, United Arab Emirates,

Dragon Mart launches e-commerce platform

  • Nakheel Malls and DP World expand strategic partnership to benefit from the power of digital transformation in the retail industry with

  • More than 35,000 products now available on the digital platform

Dragon Mart, the world's largest trading hub for Chinese products outside Mainland China, has launched set to disrupt the retail industry, as the first platform in the region dedicated to one shopping mall with an onsite fulfilment centre, in a strategic initiative by Nakheel Malls, the retail arm of master developer Nakheel, and DP World, the leading provider of worldwide smart end-to-end supply chain logistics. brings the largest B2B and B2C wholesale marketplace in Dubai from a variety, scale, cost and volume perspective online. The e-commerce platform harnesses digital transformation to connect Dragon Mart retailers to customers across the UAE and beyond. The move to online is set to elevate the shopping experience as customers can now purchase the wide selection of goods in Dragon Mart from the convenience of their homes.

Amidst shifting consumer trends to e-commerce, the UAE's SME sector is set to benefit from, as more than 30 per cent of items purchased at Dragon Mart are directly linked to business owners of small to medium enterprises. Businesses across the UAE, such as restaurants, will now have the capabilities to order their most needed supplies, such as coffee filters, utensils and more, from, which improves the overall ease of doing business in the UAE. provides users the ability to sort and discover the abundance of products found at Dragon Mart faster than ever with over 35,000 products across 11 high-level categories with a focus on popular categories including Home, Games and Toys, Electronics, Fashion and more.

Bringing wholesale bargains to the fingertips of customers across a range of competitive price points, delivers a contactless experience to people at their doorsteps within 48 hours. The speedy delivery timings are in part due to the fact that Dragon Mart already utilises the DP World ports, coupled with the top of the line logistics management through the Dubai-based entity. This evolution in retail will see an onsite fulfilment centre powered by DP World at Dragon Mart in order to streamline the logistics and delivery, as well as maintain a superior B2B and B2C services across the UAE.

Sultan Ahmed Bin Sulayem, Group Chairman and CEO, DP World, said: "The new platform,, represents another major initiative to accelerate digital transformation and support government-led e-commerce initiatives. We regard this development as a prerequesite to meet the demands of 21st century e-Commerce societies. Our vision revolves around intelligent logistics, reducing costs and creating value, and the new platform will contribute towards realising that vision."

Mohammed Ibrahim Al-Shaibani, Chairman, Nakheel, said: "Dragon Mart's expansion to online firmly positions Nakheel Malls as an e-commerce disruptor and aligns with Dubai's innovation agenda, at a time when digital transformation has accelerated at record speeds. The launch of underscores our commitment to identify avenues to enhance ease of doing business across the retail industry, as well as drive the overall competitiveness and sustainable growth of Dubai. We are proud to join forces with DP World as an extension of our strong strategic partnership to launch"

About DP World

We are the leading provider of worldwide smart end-to-end supply chain & logistics, enabling the flow of trade across the globe. Our comprehensive range of products and services covers every link of the integrated supply chain – from maritime and inland terminals to marine services and industrial parks as well as technology-driven customer solutions.

We deliver these services through an interconnected global network of 127 business units in 51 countries across six continents, with a significant presence both in high-growth and mature markets. Wherever we operate, we integrate sustainability and responsible corporate citizenship into our activities, striving for a positive contribution to the economies and communities where we live and work.

Our dedicated, diverse and professional team of more than 56,000 employees from 134 countries is committed to delivering unrivalled value to our customers and partners. We do this by focussing on mutually beneficial relationships – with governments, shippers, traders, and other stakeholders along the global supply chain – relationships built on a foundation of mutual trust and enduring partnership.

We think ahead, anticipate change and deploy industry-leading technology to further broaden our digital vision to disrupt world trade and create the smartest, most efficient and innovative solutions, while ensuring a positive and sustainable impact on economies, societies and our planet.